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WHAT IS IT?
Thermoactivated fluid that provides capillary shielding, protecting the wires against the action of humidity and preventing frizz.
HOW TO USE?
Wash and dry your hair with a towel. Divide it into sections. Spray the product on each strand thoroughly. Brush each strand using the heat of the dryer to activate the product.
Use a plank if you prefer.
WHAT SIZES ARE AVAILABLE?
100ml
200ml
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BENEFITS
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UV PROTECTION
Creates a protective layer on the hair against sun exposure.
The function of UV protection is to block the harmful action of these rays that can affect not only the hair, but also the scalp.
In addition to preventing fading.
PROTECTION
THERMAL
The thermal protector creates a barrier to the passage of heat to the wire rod.
Protects against damage from high temperatures.
Preserves the hair structure, hydrates, controls frizz, prevents split ends and reduces hair breakage.
SHINE
Hair reflects on the outside what it has on the inside.
If the same is hydrated, it will expose it with an unmistakable glow.
For shielding the hair,
the Magic Coat preserves the hydration done previously inside the thread, giving it an absurd shine.
SOFTNESS
Magic Coat has imported assets carefully chosen to provide that soft and silky touch.
Not only does it help with brushing, but the sensory difference in the hair is clear.
And best of all: no weight on the wire.
WHAT MAKESMAGIC COATSO SPECIAL?
NO FRIZZ, NO MATTER THE WEATHER
It fills a need in the market that has not yet been understood.
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How many times have you heard a womancomplaining that it's going to rain and it's going to mess up your brush?
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How many times have you seen beautiful hair,but full of frizz?
This product not only helps in everyday life, but also provides freedom.
The freedom to go outside without worrying about the weather.
The freedom to wake up without worrying if your hair is full of frizz.
The freedom of knowing you're protected even from the sun's rays.
It involves all areas: health, beauty and emotional.
WHAT IS YOUR AUDIENCE?
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HAIRDRESSER
The stylist will be able to use this as a new brushing experience.
As a differential of your work that will guarantee your client's return.
can sell as
"an extra treat"
for special events.
CONSUMER
FINAL
The final consumer will be able to use it in their own home, making their own brush and seeing results.
As it is thermoactivated, it does not necessarily require a brush made by a professional, but of course your results improve if you do it that way.
SHOPKEEPER
It is a new, innovative product with a proposal never seen before in Brazil.
Due to its success at the worldwide fair in Bologna, we are absolutely sure that it will be a differentiator in stores and will attract potential consumers.
DISTRIBUTOR
Distributors will, as always, be able to supply their customers with high quality macpaul products.
When the focus is on the salon, it will reach both audiences: the hairdresser and his client.
As it is commonly called in the US, "it's a win win".