EXPORT ONLY
Thermal activated volume reducer which gradually straightens the hair for much longer. With a repairing action and hair cuticle sealing. Preventive action against hair fading and yellowing.
Professional Keratin
100ml e 1000ml
The Professional Keratin Shampoo washes effectively without harming the chemically straightened strands. Keep hair straight, conditioned and shiny longer. Suitable for all hair types.
Home Care Shampoo
Professional Keratin
300ml
Home Care Mask
Professional Keratin
250g
The Professional Keratin mask is made up of plant extract and amino acids that help to restore the lost structure in the straightening process. Keeps hair smooth, shiny and healthy. Suitable for all hair types.
Protocol
ABOUT
Thermal activated volume reducer which gradually straightens the hair for much longer.
With a repairing action and hair cuticle sealing.
Preventive action against hair fading and yellowing.
​
ACTIVE INGREDIENTS
Macpaul´s Professional Keratin contains exclusive technology that combines a blend of amino acids with shine and hydration agents.
​
HOW DOES IT WORK
The blend of the molecules and the heat of the flat iron are responsible for fixing the active ingredients into the hair.
It realigns the cuticles, making the hair smooth reflecting light and shine.
Benefits
- One step product that offers up to three different in-salon services.
- Prevents yellowing and fading of the hair.
- 100% Formaldehyde-free.
- Easy to apply.
- Unbeatable shine.
- Results last for one to six months, depending of the service.
- High profitability.
This step-by-step will guide the hair stylist to offer three different in-salon services:
STRAIGHT
Process that realign the bonds in your hair shaft more permanently. Extended application time and heat is applied to restructure the bonds. Results lasts from 3 to 6 months. It reduces up to 4 levels of curl reduction.
​
SMOOTHING
Most people want a natural finish without their hair looking pin straight. A temporary treatment that lock your hair in a straight position. Results lasts from 1 to 3 months. It reduces up to 3 levels of curl reduction.
​
FRIZZ REDUCTION
Reducting up to 2 levels of curls, an smart solution for damaged, stringy hair and reducing frizz. Results lasts for a month.
Protocolo
​​1 - APPLICATION
Divide the hair into even main sections. Apply Macpaul Professional Keratin section-by-section, using an applicator brush and a comb to pull the cream through the hair. Apply from the roots to the ends, dusting the product on the hair. Leave 1.4" (6mm) distance from the scalp.
​
Short hair: 50ml | 1.70 fl.oz
Medium hair: 75ml | 2.53 fl.oz
Long hair: 100ml | 3.38 fl.oz
​​​
2 - WAITING TIME
​​​​
Straight
60 min. on thin hair.
90 min. on curly hair.
​​
Smooth
50 minutes.
​​
Frizz Reduction
30 minutes.
​​​
3 - RINSE
Rinse the hair with water for about 10 seconds. Do not use shampoo. Towel dry the hair.
​​​
4 - BLOW-DRY
Blow-dry the hair section-by-section, as straight as possible, with as much tension as possible.​
​​​​
5 - FLAT IRON
Flat iron thin section of the hair section by section. The temperature of the flat iron should be 446ºF (230ºC). Use lower temperatures for hair that is more damaged. Test the appropriate temperature in a range between 380-450ºF (190-230ºC).
​​
Straight
12-15 passes each thin section.
​​
Smooth
7-9 passes each thin section.
​​
Frizz Reduction
4-6 passes each thin section.​