Blond Plus - New Package - Stand Up Pouch

New Bleach Blond Plus 250gr *Opens up to 9 shades - Dust Free*

Now also in Stand Up Pouch packaging.

1) Sustainability

2) Greater Security

3) Practicality

Zero Wave - New
nova embalagem.png

The same already established Zero Wave with new, more modern and integrated packaging.


Have you ever thought about having straight hair and not having to resort to chemical products that contain formaldehyde? That's right, Macpaul brought the highest technology to the market and developed a progressive product renowned around the world that promotes the smooth effect WITHOUT FORMOL, whose absence was proven in dermatological tests carried out by IPclin. Zero Wave promotes shine and softness to your locks, and the best: quality of life for the client and the one applied. Macpaul, the quality you know, the company you trust!

Miss Teen Global Beauty 2021

The most beautiful young women from Brazil and from different countries are our special guests in this special and unique event that will make a difference in their lives.

Sustainable Development

The environment issue has been discussed on the agenda of many world meetings, and it is also Macpaul's concern. We believe that if everyone does their part, we can collaborate with the recovery of nature, the environment care on which our quality of life depends. Watch the video "Hands to the future".


Scorpion Cosmetics - Ribeirão Preto

What is the secret to this success?

Check it out in the following interview:


How did your professional relationship with the world of cosmetics start?

"In 1982 I applied for one of two vacancies at Wella Cosméticos and was one of the chosen ones. Afterwards I worked for a few years with L´Oreal for Wada Distributor, in 1994, already with my Scorpion Cosmetics Distributor, I received at my home in the city of Ribeirão Preto visiting Mr. Paulo inviting me to be part of the Macpaul sales team. "

What made you fall in love with Macpaul and decide to become a distributor?

"I convinced myself once and for all with Macpaul when I learned that the quality of their products was their priority. I took a liking to this beauty line because it has a magical, seductive aspect, since it has the transforming power: to make what is good at something even better. I accepted the invitation of his representatives for feeling firm in the argument and in the good perspective that I saw ahead. "

What is it like working for 25 years with our company?

"It was good and it still is. I am very grateful for the opportunity that I was given because I achieved a lot with this partnership. I donated and was rewarded, while contributing a modest part to make Macpaul what it is today: a reality and a success."


We are a family owned and operated business. What challenges did you face and what was the secret to overcoming them? "Opening up customers and competition were a stumbling block, but with determination and time the path was clear."


We are a family owned and operated business. What would you say to anyone who wants to start working with us?

"Go and believe in the Macpaul brand, in the support you will receive and in you, because I have accomplished everything I dreamed of as a salesperson. By the way, I was polled by other companies, but I refused."

Oxi One

NEW Oxi One 6 vol

Is it news you want? Macpaul always has! With great joy we inform you of the launch of a new item that will compose the Oxi One line from Macpaul Professional, the Oxi One 6 volumes.

OXI ONE 6VOL - trio.png

What sets this release apart? It is already common knowledge that the Oxi One line was developed based on the time of action of the chemical structures of Fix Color, Diamond Color and Tonn Color assets and Blond Plus bleach. As requested by the product usage protocol, it can be used in different coloring, toning and tinting processes, everything depends on the proposal of the work to be carried out.


However, we found in the market a need for a lower volume because there are hairs that are more sensitive and need more care with less oxidation, and especially for the tinting processes where often an oxidation above 3% can cause an opening of unwanted tone in natural roots.


Thinking about it, Macpaul brings Oxi One 6 volumes, which will bring more security to the professional when it comes to toning or tinting, with the quality of the oxidizer you already know, now with an even smaller volume.


We are sure that it will be a success in the hands of highly qualified professionals like you.

Macpaul Beauty Salons

Beauty salons are a paradise for many. There, clients seek their beauty, serenity, self-esteem and even a psychologist to advise on their problems. But, in addition to the service provided, the environment is a major factor in attracting new customers or maintaining the faithful.


Thinking about it, Macpaul over the years has been assisting in this process and "beautifying" many salons throughout Brazil with its art, in all senses. Check out some photos of salons that wear the shirt and the Macpaul brand in their space.

WhatsApp Image 2020-12-10 at
WhatsApp Image 2020-12-10 at
​Érica Cristina

A Success Story

Businesswoman native of Campinas, mother of a teenage daughter and owner of one of the best beauty salons in the region, Érica Cristina is a woman dedicated and determined to success. In fact, your determination and dedication is what brought us this beautiful success story!

We interviewed Érica Cristina and we want to share it with you.

Have you had any difficulties in your career? Which one?

Yes, I went through many difficulties, one of them was giving up my rental house and going to live in a shack for 9 months without water and electricity, so I could keep renting my salon.


How big was your salon?

It was 22m2.

How big is your current salon?

Now I'm in a 137m2 room.


Why did you need this change?

After I started working with Macpaul, customer demand started to increase considerably. The space became small and my team no longer supported, I was forced to expand the services and automatically the space.

How did Macpaul help you get to where you are now?

Macpaul welcomed me and offered access to the products quickly, the transparency of the company and the products won me over. Macpaul believed in my ability to grow as a partner, and when that connection is visible, you can safely represent the brand.

Growth is just a matter of time.

How has the Macpaul boutique helped in your sales of home care products?

In my opinion, home care products have always been the key to wonderful hair. And displaying products properly has always been a challenge, as we women buy through the eyes. The boutique with wonderful and bright design brought wealth and more beauty to the products leaving them organized.

What advice would you give to all women with families to care for, daily chores and a beauty salon to administer?

Dividing yourself between businesswoman, mother, wife and still having to manage all this becomes a challenge. The secret is to have discipline and a great management of your time. And of course, trust God at all times to direct you.

WhatsApp Image 2020-02-13 at
WhatsApp Image 2020-02-13 at 13.17.30 (1

Boutique Macpaul's charming and unique design is drawing the attention of customers and players. Anyone who thinks it is just a decoration item is wrong.

In addition to the boutique valuing the look of our products even more, several beauty salons that already have it were surprised by the result in sales.

In fact, statistics are indicating an increase of 30% on average in sales of Home Care Macpaul products where the Boutique is located.

It has five rows very well lit with advanced LED technology that allows the entire Home Care line to be displayed with glamor and attractiveness.

Now you think: How to acquire? That's the best part! The beauty salon can have this beautiful piece in your environment without spending anything on it, just negotiate with your Macpaul seller a package of regular purchases of Home Care Macpaul products.

Your salesperson will take the products and the boutique to your salon, and every month the salon must replace the products sold.

Don't be left out of this fever. Allow this unique piece to be part of your salon and take it to another level. Macpaul, from professional to professional.


As the international public is aware, the capillary technology developed in Brazil is one of the most advanced in the world. With its own laboratory and exclusive formulas of high performance, Macpaul became part of the world circuit of hair cosmetics, being present at the most important fairs and events of professional cosmetics in Asia, Europe and the United States of America. In 2019, Macpaul products began to be distributed in Canada, India, Honduras and Colombia, adding to the already existing distributions in Puerto Rico, United States of America, United Arab Emirates, Iraq, Jordan, Arabia, Oman, Kuwait and Bahrain. Macpaul has its products registered in more than 35 countries, with distribution in more than 15 nations. A new calendar of presentations and events in Asia, Europe and the Americas is already being planned for 2020, including Italy, the United States, France and Dubai. Macpaul plans to double its exports by the end of this year. Macpaul, the quality you know, the company you trust ... now worldwide.

Induction Sealing

Macpaul adopts induction sealing. The powder texturizer of the Flash Line and Traditional Paul line has gained a new ally for its quality, now the packages will be sealed through an induction seal. It is a system that uses magnetism to seal the packaging without any operator having to touch the seal, everything is done remotely, by induction.

This seal guarantees to the consumer the integrity of the product and especially without risk of leakage.